01
Overhead runs on a clock, not on jobs
Your techs are paid from the moment they clock in. An open slot at 10am doesn't refund the wage, the insurance, or the fuel it took to get there.
Plumbing — Open Capacity Contract
Your trucks cost the same whether they're running or sitting.
Phalanx fills open plumbing capacity with demand that matches your service area, your job types, and your hours. You define what a real job is. We go build it.
If an opportunity fails the qualification standard we agreed to in writing, it isn't billable — credited or replaced within 72 hours.
Two minutes. One plumbing operator per approved service area.
The math nobody posts
A truck doesn't get cheaper when it's parked.
Payroll, insurance, fuel, the note on the van, dispatch, software — all of it bills whether the board is full or half empty.
02
Half the calls aren't jobs
Price shoppers, tenants with no authority, warranty-only calls, and addresses two counties out. Your CSR still burns the hour talking to every one of them.
03
The wrong mix eats the week
A board stacked with low-ticket drain clears can't carry a repipe crew. Volume without mix control is just a busier version of the same problem.
04
Spend that reports activity, not work
Nobody ever wrote down what a real plumbing job was, so nothing could ever be wrong — which means nothing ever got credited back to you.
The standard
Before a dollar gets spent, we agree on what counts.
Your definition, in writing, before anything goes live. It's the only reason this can be held to account.
What counts
- Inside the service area you defined
- A real, reachable person at the number provided
- The homeowner, or someone authorized to approve the work
- A plumbing job type you approved
- Inside the hours you told us you accept work
- An actual, present service need
What doesn't
- Outside your service area or radius
- Wrong, dead, or unreachable number
- Tenant or third party with no authority to approve work
- A job type you excluded
- Outside your accepted hours
- A duplicate inside the agreed window
- Warranty-only, vendor, supplier, recruiter, or job seeker
- Price shopping with no present job and no service need
- Spam, test, or bot submissions
These rules go into writing before a single dollar is spent, get stored as fields in the CRM, and decide what's billable — so billing is auditable instead of argued.
Control
Set the board the way your shop actually runs.
Trucks, open slots, radius, hours, and job mix. These are the same inputs that become your written rules.
Accepted hours
Emergency vs scheduled
Approved job types
Open capacity you're asking us to fill
Within 25 miles of your shop · 3 trucks × 4 open slots = 12 open slots a week · Business hours · Balanced · 75% service / 25% high-ticket priority.
The mechanism
Four steps. Then it runs.
01
We define the territory and the rules
Service area, job types, accepted hours, emergency preference, and what counts — signed off before launch.
02
We build the demand
We create and carry the demand inside your service area. That spend and that risk sit on our side.
03
It hits your board inside your hours
Qualified plumbing work reaches your phone and your CRM, sized to the open slots you told us you have.
04
You review it
Anything that fails the written standard is flagged within 72 hours and credited or replaced per campaign terms.
The offer
The Open Capacity Contract
You set the capacity, the service area, and the rules. We fill it with plumbing demand that matches them — and we eat the ones that don't.
You own the written rules
Service area, job types, hours, emergency preference, duplicates, and validity are yours to set — in writing, before launch.
You own the service area
One Phalanx plumbing operator per approved service area, scoped to your written territory terms for the active term.
No retainer for effort
You aren't buying management hours, dashboards, or reports. The unit of value is plumbing work that fits your board.
Invalid events aren't billable
Anything that fails the agreed standard is credited or replaced per campaign terms, on a 72-hour review window.
Working target: 20 qualified plumbing opportunities per cycle, sized to your open slots.
That's a target we build toward and size to your capacity — not a guarantee of revenue, jobs closed, or results.
One Phalanx plumbing operator per approved service area. Your territory is defined in writing before launch — ZIPs, radius, or polygon — and while your term is active we don't build the same plumbing demand for a competing operator inside it. Availability is limited by real fulfillment capacity, not a countdown.
How it's billed — per qualified call, per booked appointment, per qualified opportunity, or a hybrid — is set with you based on your market, your audience, and your economics.
If it fails your standard, you don't pay for it.
Every delivered event is reviewable against the rules you wrote. There's no arguing about whether something was “still a lead” — the definition was settled before launch.
- 01You flag it within 72 hours of delivery, with the reason.
- 02We review the recording, form data, timestamps, and geo against your written rules.
- 03If it's upheld as invalid, it's credited toward your next cycle or replaced, per campaign terms.
- 04A recurring invalid pattern triggers a targeting and intake correction — not just a credit.
Proof
We'd rather show you the terms than a highlight reel.
We won't put invented plumbing numbers on a landing page. Here's what you can verify before you sign anything.
The written qualification standard
You see the exact rules for your company — service area, job types, hours, authority, duplicates, validity — before launch, not after the first invoice.
The 72-hour credit or replacement policy
A 72-hour flag window, a review against your written rules, and a credit or replacement when an event fails. It's in the terms, not in a promise.
Territory in writing
Your service area is documented with a stated term, and protection is scoped to that document. Nothing about it is verbal.
Phalanx works with operators across service categories. We keep those results in their own industry and won't present them as plumbing outcomes — you'll get relevant references on the call.
Economics
Run your own numbers on an open slot.
Your assumptions, your math. Change anything below and watch it move.
Illustrative booked revenue / cycle
$15,550
Illustrative gross profit / cycle
$7,775
At your numbers, one filled slot carries roughly $1,944 of booked work and $972 of gross profit.
You told us there are 12 open slots a week on the board. At these assumptions that's roughly $11,663 of gross profit sitting idle every week — against overhead that bills either way.
This cycle would take about 8.0 closed jobs to land there.
Illustrative only. Every figure here is generated from the assumptions you entered — it is not a projection, a forecast, or a guarantee of revenue or results.
Fit
Who this is built for — and who it isn't.
This fits you if
- You're a licensed, insured plumbing company
- You have at least one truck running now
- Someone answers the phone live during your stated hours
- You can dispatch same-day or next-day on a real job
- You want control over job mix, not just more volume
- You think in cost per job, not cost per lead
- You'll put your qualification rules in writing
This isn't for you if
- You have no real field capacity to fill
- Everything is subcontracted and you don't control the schedule
- You're shopping for the cheapest lead list
- Calls go to voicemail during your own stated hours
- You expect a guarantee of revenue or closed jobs
- You only want to pay after a job closes
Straight answers
The questions every plumbing owner asks.
A lead vendor sells the same homeowner to three shops, has no territory, no control over job type or hours, and no mechanism for crediting something that was never a real job. Here you write the standard, you hold the service area, and anything that fails that standard isn't billable.
Application
The Open Capacity Contract
Your capacity. Your service area. Your rules.